The evolution of data analytics has further enabled highly personalized propaganda, as organizations and political actors now can micro- target specific demographics with tailored messages based on browsing history, social media behavior, and even psychometric profiling. Social media algorithms, designed to increase engagement, often amplify sensationalist or emotionally charged content, creating fertile ground for propaganda to spread quickly across populations. This transformation has not only increased the effectiveness of propaganda but has also made it more difficult to identify and counteract. Digital propaganda differs from traditional forms in both its speed and its ability to create echo chambers, where individuals are exposed primarily to information that reinforces their existing beliefs. Unlike radio or television, which have more controlled dissemination, digital platforms facilitate a networked, participatory approach where users themselves become distributors of content, often without realizing they are spreading propaganda. © 2025, IGI Global Scientific Publishing.