Gayathri, P. and Balamurugan, J. and Gowthami, M. and Usha, R. and Karthick, R. and Selvan, Senthamil R. (2025) Factors influencing customers' inclination to buy green products: An indian perspective. Springer. 185 - 202. ISSN 2662-3161

Natesan, Thirumalaivasan and Kanagaraj, Kuppusamy and Nangan, Senthilkumar and Pothu, Ramyakrishna and Rajendra, Saradh Prasad and Ponmurugan, Karuppiah and Rajender, B. (2025) Bioactive Hydrogels (Bio-HyGs): Emerging Trends in Drug Delivery and Wound Healing Applications. Polymers for Advanced Technologies, 36 (4). ISSN 10427147; 10991581

Reddy, Amarnath and Balamurugan, J. and Ammai, N. Meenatchi and Chitra, D. and Suguna, K. and Selvan, R. Senthamil (2025) Improving Business-to-Business (B2B) Consumer Engagement on Social Media via the Use of Emojis and Original Content. IGI Global. pp. 203-220. ISSN 2327-5502